The nice people at Endust sent me a few cans of Endust Free to try.
According to the publicist: “Endust Free recently received the asthma & allergy friendly Certification Mark from the Asthma and Allergy Foundation of America (AAFA) making it the first fragrance-free, hypoallergenic dusting and cleaning product scientifically-proven to work.”
[Nota Bene: the term “hypoallergenic” was created by Max Factor in the 1950s to apply to cosmetics. It is not a medical definition, there is no industry standard for use and hypoallergenic is not a FDA classification.]
However, being Certified asthma & allergy friendly™ by The Asthma and Allergy Foundation of America (AAFA) is a rigorous process (not FDA but still, at least scientific). That’s pretty cool.
So what’s this new Endust Free like? It has no fragrance. None. No even an aerosol outgas smell. And it does nice things to my Ikea Expedit shelves like making them shiny and dust-free.
My question to the PR firm was: Why use Endust Free versus a nice clean wet rag (no smell and de-dusts just fine)?
Their reply: “We of course encourage any person suffering from allergies to use the best product or cleaning option that addresses their own specific needs. When it comes specifically to Endust Free® our product was designed to meet the needs of the allergy sensitive consumer and is the first Non-Disinfecting Hard Surface Spray Cleaning Product to be Certified asthma & allergy friendly™ by The Asthma and Allergy Foundation of America (AAFA).
Endust Free is the only fragrance-free, hypo-allergenic dusting and cleaning product designed to reduce allergens on surfaces and in the air to help reduce allergic reactions. Whereas you can certainly use a wet rag to clean a variety of surfaces, Endust Free Dusting and Cleaning Spray retains all the cleaning power of the Endust brand, to quickly dust and clean for a natural shine.
Additionally, according to research by Allergy Standards Ltd., Endust Free removes up to 90% more dust mite allergen than damp dusting and up to 92% more dust mite allergen than dry dusting.
Other benefits include:
-Free of perfumes and fragrances
-Contains less-irritating ingredients
-Narrow directed spray to reduce bothersome mist and overspray
-Twist-and-lock cap to protect against accidental spraying
-10 oz. ergonomic-shaped can for a more comfortable grip
-14 percent less packaging
Here are some further FAQ’s from Endust if you have more questions.
Endust Free wants you to try some. So, I’ll be running a contest on this month's newsletter. (If you don’t already receive my newsletter, just email me and I’ll put you on the list. Your information is kept totally private BTW).
Thank you Endust Free. I look forward to more cleaning products becoming allergy aware, using fewer allergenic ingredients and to and more products becoming certified asthma and allergy friendly.