Kellogg’s Rice Krispies Gluten Free

Kellogg’s Rice Krispies Gluten Free sent me some samples to try and I have to say so far it’s a big fail. Three main reasons: they have not had this product certified by any of the known gluten-free companies, there is no gluten-free nor allergen information on the box and there is no gluten-free nor allergen information on the website.

This is what the website has currently:, which is clearly not updated as they are now offering gluten-free. Then there’s a subsite for the new GF – which is here and has no information about gluten-free. Nada. The box says nothing but ingredients. No FALCPA, no voluntary "may contain" statement.

I asked the Kellogg’s representative who sent me the product specifically for that information and this is what they told me via an email:

Kellogg’s Rice Krispies Gluten Free cereal is made with whole grain brown rice and contains less than 1 gram of sugar per serving, and it is also fortified with vitamins and minerals, including vitamins A, C, D and E, B vitamins, and iron. As for testing the cereal for gluten, to ensure the gluten-free status, the product is made in a separate production facility that has been making gluten-free items for nearly a decade. Every batch of product is tested for gluten, as is the production line.

That's not an answer that would allow anyone with a severe wheat allergy nor celiac disease the knowledge to try this product with any kind of confidence. Kellogg’s sent me an early peek at a new product so maybe their website isn't ready, I thought. But no, not for a major brand like Kellogg’s- there is no excuse not to have their allergen information ready on their site or to have contrary information on their major home site *and* for a representative to tell me about vitamins when I asked about allergens.

So, fail, Kellogg’s, major fail as a first step if you want to serve the food allergy and celiac disease communities.

What we need: quality food allergen and gluten-free practices in place in your facility, transparency of those practices and clear, quality information readily available on your website about those allergens, ingredients and practices.

Need help? Call me.


Colette said…
Another good reason why we need regulation around gluten-free labeling.
Not satisfactory at all! But, hey, rice krispies is so low in nutrition, do we really want to eat it anyway?! But we are going to see improvements in certification and labeling, thanks to the efforts of people like yourself. Keep up the good work!
marylandceliac said…
I ate and reviewed the new gluten-free Rice Krispies. When I asked the company rep about testing, they immediately sent the statement you now have that says it is tested for gluten and made in a separate facility. The box that came is a sample box, not the final box. According to the letter they sent with the boxes, they will be adding more info to the website after May 10.
Gaile said…
I would be okay with this. It is made in a dedicated facility, and every batch is tested. I'm fine without the may contain, as it wouldn't being made in a dedicated facility. Maybe I'm just dumb but I'm not understanding what's missing here?

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