Any of you allergic girls or boys and especially parents of allergic girls and boys know exactly what I mean.
When you think about it, how did we get to this make-up wearing era? Where did it all start?
The movies, the early ones, the silent ones.
And who was putting make up on those early moving picture stars? Who reinvented the industry for the then modern age?
If you're curious about the cosmetics industry and the man who started it all, Max Factor, then check out this latest book: Max Factor by Fred E. Basten. (Full disclosure: the editor of this book is a close friend).
Here's the beginning of John Updike review from the New Yorker:
"The happy story of Max Factor, as enthusiastically told by Fred E. Basten in “Max Factor: The Man Who Changed the Faces of the World” (Arcade; $24.95), begins, like a movie, at a high-energy moment of extreme peril:
On a winter night in February 1904, twenty-seven-year-old Max Faktor huddled with his wife and three young children in a Russian forest, frightened more for the family he had kept secret for nearly five years than of the wind and snow or even the approaching czar’s men calling his name. Only days earlier, Max Faktor was a favorite of the royal family and was esteemed by the royal court. Now he was being hunted as a fugitive.
The little (“barely five feet tall”) Polish Jew’s involvement with the czar had advanced with the quick progressions of a fairy tale. One of ten children born to a worker in the textile mills of Lodz, he was reared by his siblings and had scant formal education. At the age of seven, he was set to selling oranges, peanuts, and candy in the lobby of Lodz’s Czarina Theatre; he later called this his “introduction to the world of make-believe.”