Get Schooled in Anaphylaxis, Mall Tour, 2012

Mylan Specialty L.P., maker of Epi-Pen, is working hard to get the word out about anaphylaxis, especially in schools. (More about food allergy and anaphylaxis from the NIH can be found here in their patient guidelines.) Given that school is so often where children experience their first food allergic reaction, the message and these resources couldn't be more timely. I especially like the idea of a mall tour. The below is from a press release [Disclosure: I have a relationship with Mylan Specialty L.P.]:

Mylan Specialty L.P. today announced the launch of a comprehensive, community-inspired resource for families, school staff and students designed to raise awareness of and preparedness for life-threatening allergic reactions (anaphylaxis) in the school setting:  The enhanced website, which is part of the Get Schooled in Anaphylaxis™initiative, now includes a personalized, virtual tour to access resources provided by leading patient, professional and advocacy groups.  This fall, the educational tools will be brought directly into communities via an augmented reality exhibit that will travel the country to drive home the importance of raising awareness about anaphylaxis and being prepared when anaphylaxis occurs.

About Get Schooled In Anaphylaxis: An Interactive Experience. At the Get Schooled in Anaphylaxis: The Interactive Experience exhibit, visitors will activate videos on an interactive mural through use of smartphones or tablets after downloading the free Anaphylaxis101 mobile app. They will also receive educational materials and giveaways, with a special offer for the first 100 people who visit the exhibit on each stop of the 10-city tour.

The coast-to-coast tour will hit key cities across the nation including:

·         Los Angeles, Calif. – Del Amo Fashion Center – Oct. 19-20
·         Denver, Colo. – Park Meadows Mall – Oct. 22
·         Baltimore, Md. – Arundel Mills Mall – Oct. 25
·         Chicago, Ill. – Orland Square Mall – Oct. 27-28
·         Dallas, Texas – Grapevine Mills Mall – Oct. 31
·         Houston, Texas – The Houston Galleria – Nov. 2-3
·         Orlando, Fla. – The Florida Mall – Nov. 8
·         Atlanta, Ga. – Lenox Square Mall – Nov. 10
·         Charlotte, N.C. – Concord Mills – Nov. 13
·         Philadelphia, Pa. – King of Prussia Mall – Nov. 16-17

For more information on the tour schedule visit

About Get Schooled in Anaphylaxis™
The Get Schooled in Anaphylaxis™ initiative offers practical information to educate the school community to help those at risk for life-threatening allergic reactions avoid their triggers, recognize anaphylaxis signs and symptoms and understand how to quickly get appropriate treatment and immediate medical care when anaphylaxis occurs.  Visit to explore how anaphylaxis can affect the entire school community and learn more about life-threatening allergic reactions.  You can also download practical tools, learn more about Julie Bowen’s family story and watch a public service announcement (PSA) featuring the actress and sign up to receive news about activities and events.  Follow the Twitter handle @Anaphylaxis101 to get the latest news about the initiative.  Get Schooled in Anaphylaxis brings together information from leading patient, professional and advocacy organizations, each with the common goal of improving anaphylaxis education, and makes them accessible through


Popular Posts