Wednesday, June 10, 2009
Cocoa Crispy Brown Rice Cereal
When was the last time you had cocoa crispies that make the milk (or dairy-free alternative) turn chocolaty? I know for me it’s been decades. As a child, my mother didn’t allow sugary cereals and then as an adult many of these morning treats became off limits because of my food intolerances (dairy and wheat).
Well, welcome back morning deliciousness.
Erewhon, who I’ve discussed in the past, has both organic and gluten-free cereals. What could be better?
This morning they had a cereal media tasting in Midtown where they displayed what they think could be better.
Erewhon is rolling out two new gluten-free cereals.
Cocoa Crispy Brown Rice whose product development included ensuring that the cereal would make the milk chocolaty (which it does, as you can see in the picture below).
And Strawberry Crisp, Erewhon’s version of Special K, with a light “frosting” and freeze dried strawberries.
I tried them both. (Erewhon/US Mills arranged for some Lactaid milk to be available so I could try the cereal in their correct state--Thank you, Amy!)
The Cocoa Cripsies tasted just right, a deep cocoa flavor but not overly sweet. The Strawberry Crisps flakes had a satisfying corn crunch; the frosting was light enough to suit an adult's palate (who has a low sugar diet, that would be me) and I think a child would still be thrilled with the product.
Overall: I think these new GF cereals are winners.
Thank you Erewhon for the breakfast and for the new products.