(Reprinted with permission)
Uno Chicago Grill® is the nation’s first casual dining chain to offer a gluten-free pizza, currently testing the new menu item in its Northeastern Region. The new pizza debuts during Gluten-Free Diet Awareness Month (November) and has received a very positive reaction from guests who suffer from celiac disease, which affects approximately one percent of the population.
The company’s gluten-free menu has over 12 items ranging from entrées, salads, sides and desserts. For guest convenience and safety, Uno clearly labels menu items with ingredients that are linked to the most common food allergies, such as fish/shellfish, soy, tree nuts/peanuts, egg, milk and wheat/gluten. Diners can also preview the menu and nutritional information online via the company’s website at www.unos.com.
The new gluten-free pizza is being tested at Uno Chicago Grill locations in Maine, Vermont, New Hampshire, Rhode Island and Massachusetts (excluding Worcester, Springfield/Holyoke, and Dedham).
“Thus far, indications have been extremely favorable, and sales are exceeding our expectations,” notes Rick Hendrie, senior vice president of marketing for Uno. “We hope to roll it out to all stores in 2009.”
I spoke with the publicist who said Uno is also working on a frozen GF pizza for your local supermarket. Meanwhile, I’m waiting to hear more details about their food allergen awareness information.
Since this glorious GF pizza isn’t happening in NYC yet, GF folks in New England, please let us all know how if you tried it yet...
UPDATE: From Erin of Gluten-Free Fun, the early results from this GF Uno campaign are not great. See this Meetup link.