Poking around in my local Associated, Organic Tropicana leapt out at me. Tropicana? Organic? When did that happen?
My supermarket on Second Avenue is super small and super overpriced; shelf space is limited and at a premium. Within the last two years, they’ve made major changes including an organic/whole foods section. Yay. And now in the juice sections they’ve added Tropicana organics.
How do we feel about the big guys going organic? Tropicana is a PepsiCo company after all. Do they do it right? Organic is organic isn't? Or is the point for organic to be represented by small, local, sustainable farmers/orchards and not by a big, impersonal, international multi-conglomerate giant?
What do you think?
1 comment:
the term organic changes its meaning every other month based so that larger companies can fit into the category and people can THING they're eating healthy. Orange juice is a fairly simple concept, but i dont trust the term anymore anyways
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