Poking around in my local Associated, Organic Tropicana leapt out at me. Tropicana? Organic? When did that happen?
My supermarket on Second Avenue is super small and super overpriced; shelf space is limited and at a premium. Within the last two years, they’ve made major changes including an organic/whole foods section. Yay. And now in the juice sections they’ve added Tropicana organics.
How do we feel about the big guys going organic? Tropicana is a PepsiCo company after all. Do they do it right? Organic is organic isn't? Or is the point for organic to be represented by small, local, sustainable farmers/orchards and not by a big, impersonal, international multi-conglomerate giant?
What do you think?