Tropicana Goes Organic
Poking around in my local Associated, Organic Tropicana leapt out at me. Tropicana? Organic? When did that happen?
My supermarket on Second Avenue is super small and super overpriced; shelf space is limited and at a premium. Within the last two years, they’ve made major changes including an organic/whole foods section. Yay. And now in the juice sections they’ve added Tropicana organics.
How do we feel about the big guys going organic? Tropicana is a PepsiCo company after all. Do they do it right? Organic is organic isn't? Or is the point for organic to be represented by small, local, sustainable farmers/orchards and not by a big, impersonal, international multi-conglomerate giant?
What do you think?
My supermarket on Second Avenue is super small and super overpriced; shelf space is limited and at a premium. Within the last two years, they’ve made major changes including an organic/whole foods section. Yay. And now in the juice sections they’ve added Tropicana organics.
How do we feel about the big guys going organic? Tropicana is a PepsiCo company after all. Do they do it right? Organic is organic isn't? Or is the point for organic to be represented by small, local, sustainable farmers/orchards and not by a big, impersonal, international multi-conglomerate giant?
What do you think?
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